by Dunkin’ released outtakes from his hidden-camera-style Super Bowl ad starring Ben Affleck. The Bostonian helped the network strike gold with its first Super Bowl ad, and now, coffee and donut enthusiasts everywhere can see what they missed.
“It’s Boston, after all, so we had some pretty rough and rowdy people who were willing to express their displeasure in a colorful way, and I’m still lobbying to include the most interesting ones in some of the more daring social spots,” he said. Affleck told the Wall Street Journal.
Looks like your wish came true.
The original ad, directed by the star’s production company, showed Affleck working at a drive-thru window in Medford, Massachusetts, taking orders and taking selfies with customers. At the end of the commercial, Affleck’s wife, Jennifer Lopez, pays him a visit.
“Is that what you do when you say you’re going to work all day?” she asks incredulously, before reminding her husband to get her a frosted donut on the way out.
The outings are a little raunchier, with Affleck telling a customer in an exaggerated Boston accent that the chain is out of coffee and donuts.
“What’s wrong with you?”
“Ah, water,” says Affleck, as the customer teases an expletive.
“I’m trying to make up for my ineptitude with comedy,” replies the star.
Affleck also tells customers they need to accept the Dunkin’ Run deal, which the ad is promoting, scrolling through the menu with such speed that a customer asks him, “Are you okay this morning?”
“Defective!” Affleck screams in another scene, angrily pressing the service system’s touch point. “It’s not as easy as it sounds,” he adds.
Even so, Dunkin’ defends the actor’s performance, which may be his best yet.
“We thought, ‘Who better to represent (our menu) than Dunkin’ top runner Ben Affleck?'” Dunkin’ Chief Marketing Officer Jill McVicar Nelson told the Wall Street Journal.
“I’m not your typical Dunkin’ tech,” says Affleck in closing. “Usually they’re a lot smarter than I am.”
c mandler
