by - Brooke Baevsky, @chefbae, is a private chef who makes recipes on TikTok using Erewhon ingredients.
- On Friday, Baevsky posted a TikTok of making an Erewhon ice cream sundae that cost nearly $1,000.
- The two-part TikTok viral series has more than 1.6 million views as of Saturday.
Private chef Brooke Baevsky has gone viral yet again for her TikTok series, where she makes recipes with ingredients from Erewhon, an upscale health food store in California.
Baevsky has over 224,000 followers on TikTok and produces lifestyle content as a private chef in Los Angeles.
Baevsky posted a two-part TikTok on Friday that has over 1.6 million views as of Saturday, documenting the steps she took to make an ice cream sundae using ingredients from Erewhon. According to Baevsky’s video, the ingredients totaled $956.15.
In the first part, the influencer showcased niche health food items like a $59.99 chaga mushroom powder and a daily greens supplement that retails for $89.99 on Erewhon.
In the midst of shopping, Baevsky found fans who noted that they “love his $200 peanut butter and jelly recipe.” Some TikTok users in the comments did not share the same sentiment.
“This can pay my college tuition,” one TikTok user commented on Baevsky’s video. Another user added: “I’m going to keep working 40+ hours a week to barely scrape. Not me holding two treats in my hand trying to decide which one to put back.”
The second part of Baevsky’s Erewhon ice cream sundae recipe showed the private chef preparing the dish. First, Baevsky baked a brownie using organic mushroom powder, as well as “much needed chlorophyll drops” and unsweetened organic applesauce in the recipe.
Baevsky also made her own strawberry sauce, chocolate sauce, and salted caramel almond butter sauce to drizzle on top of the sundae. She also included a $9.99 Holi Scoop ice cream as a base.
For toppings, chef Baevsky has added whipped cream, keto donuts, organic sprinkles, black caviar and 24k gold flakes.
“But if you don’t have those gold flakes, no big deal, 18k gold works too,” Baevsky joked on TikTok.
In February, Baevsky announced that his Erewhon Marketplace collaboration will be available on February 26 at the Beverly Hill location. Items will include a carrot cake cupcake and a grain-free cookie.
Baevsky also previously shared a $300 macaroni and cheese recipe where she joked that viewers love her “home money-saving hacks.”
The Beverly Hills influencer has previously come under fire for her trips to the upscale supermarket Erewhon. In November, she spent more than $3,500 to restock a customer’s pantry. Insider reported that TikTok users called the video “out of touch”.
