- Bryan Cranston and Aaron Paul return as Walter White and Jesse Pinkman in one of the highly anticipated Super Bowl commercials.
- Maya Rudolph lets us know that her face will now be part of the iconic M&M’s candy.
- Rock n’ roll icons “go to the office” in a leather-studded commercial for HR company Workday.
Some of the year’s hottest ads debut on Super Bowl Sunday, as companies battle for the coveted public and social media attention with celebrities like Snoop Dogg and Martha Stewart.
The Super Bowl has been a kind of, well, Super Bowl for advertisers, driving companies to grow each year. Stars like Bryan Cranston, Danny McBride, Will Ferrell and more are about to appear in commercials during Sunday’s game.
Some advertisers released what appear to be full Super Bowl commercials early, posting them to social media and YouTube. Here’s a look at some of the biggest talkers expected during the Philadelphia Eagles-Kansas City Chiefs game.
Willie Nelson stole Snoop Dogg’s lighter
Willie Nelson, Snoop Dogg and Martha Stewart star in a Bic commercial where the trio argue over a lighter. Nelson appears to have “borrowed” a candle from Stewart and a lighter from Snoop. Nelson brags about the lighter keeping his hands away from the flame as he uses it to light the candle, then Snoop complains he needs it back… probably for something else.
Iconic ‘chefs’ grocery store with DoorDash
Matty Matheson of Hulu’s “The Bear”, Raekwon The Chef of Wu-Tang Clan and Nickelodeon’s lively Tiny Chef all tout DoorDash values for easy grocery shopping.
Workday is attracting rock legends to advertise its HR platform
Ozzy Osbourne, Joan Jett and Paul Stanley headline a leather-studded commercial for human resources firm Workday. The commercial pokes fun at corporate “rock stars” by blending real rock and heavy metal icons into everyday office situations.
diddy make hits
A commercial released this week shows musician Diddy in a meeting with Uber marketers, who are asking him to write a song for the Uber One subscription service. A rep for the rapper tells marketers, “Diddy doesn’t do jingles,” but he does “hits”—so the artist proceeds to produce a song in a sequence full of cameos.
A Hamm and Brie – and Pete Davidson – sandwich
Actors John Hamm and Brie Larson star in a Hellman’s mayonnaise commercial that pokes fun at the two stars’ food-like names. There’s also a surprise appearance by Saturday Night Live alum Pete Davidson because, as Hamm puts it, “he really is all over the place.”
Maya Rudolph Is M&M’s New Mascot
M&M’s announced it would be replacing its iconic candy mascots with actress Maya Rudolph in what appeared to be a legitimate press release on Twitter last month, after conservative media criticized Mars Inc. for changing their longtime “spokescandies”. Now the brand, which has apparently changed its name to Ma & Ya’s, has released a commercial where Rudolph announces that his face will grace the shells of one of America’s favorite sweets.
Walter White and Jesse Pinkman return to set things up
Bryan Cranston and Aaron Paul sell – and cook – potato chips in a new PopCorners commercial. The commercial brings back a small group of Breaking Bad characters, all obsessed with the quality of a bag of corn chips.
Downy McBride, Will Ferrell and Mr. Peanut
Several other commercials will play during Sunday’s big game, including a Netflix and GM ad starring Will Ferrell, a Downy ad in which Danny McBride becomes “Downy McBride” and Mr. Peanut hosted by comedian Jeff Ross.