Every once in a while, a new app comes along that makes everyone excited (and maybe a little scared) about the possibilities of artificial intelligence (AI). Right now, the app of the moment is undoubtedly ChatGPT – the conversational AI interface built on the GPT-3 grand language model. More than anything that came before it, ChatGPT is capable of producing virtually any type of text or written output with a quality that – almost – feels like it was written by a human.
Every time AI hits the headlines, it sparks discussions about whether it will take away human work. The World Economic Forum, however, has stated that while some jobs may become redundant, people will not. Instead, we must learn to work alongside AI, using it as a tool to augment our own abilities while automating the mundane and routine. The benefit of this is that it frees up our time to focus on developing and using skills that machines don’t yet have – and perhaps won’t for some time. This includes strategy, innovation, complex problem solving, and skills that require emotional intelligence and empathy.
So what are the jobs where ChatGPT has the potential to make the biggest difference? Now, it’s important to note that this is not a list of jobs that I feel will be completely replaced by ChatGPT (or other natural language technologies). Instead, they can be used to increase professional skills in order to make us more productive and efficient. If you work in one of these roles, I am sure it will be worth your while to consider that you have an excellent opportunity to incorporate cutting-edge technology into your daily routine. However, it is also an opportunity to hone those human skills that are likely to become increasingly essential for career progression as we move into the age of AI and automation.
ChatGPT and similar tools can help lawyers by creating summaries of case notes and relevant laws and statutes, drafting documents such as contracts or agreements, and allowing lawyers to reduce the amount of time spent searching and typing documents. This time can be better spent working face-to-face with clients, negotiating with opposing parties and their attorneys, interviewing witnesses and developing legal strategies. Ultimately, this is likely to help them to provide more valuable and effective services to their clients and therefore to become more helpful in a professional capacity.
Copywriters are hired by companies to sell their products by creating exciting and attention-grabbing copy. As such, they probably won’t want to simply ask ChatGPT or similar technologies to create ads and slogans for them – for the simple reason that original thinking is still required to stand out from the crowd, and ChatGPT is simply not capable of original thinking. . Everything it produces pulls from knowledge that already exists – it just puts the information in a different order so it feels fresh.
Good copywriting still requires (and will for some time to) the human touch to convey personality, meaning and brand voice in a way that feels authentic and human. However, ChatGPT can certainly help with ideas for identifying these elements and suggesting ways in which the copy can be more fun or engaging. A good copywriter may choose to use ChatGPT to create phrases, slogans, and calls-to-action by incorporating pre-crafted slogans, messages, or wordplay.
Journalism was one of the first professions to be augmented with AI, as outlets like the AP and Forbes have used AI to create automated reports involving simple, standardized journalism such as financial and sports reporting for many years. Recently, technologies like ChatGPT have allowed more sophisticated automated content creation, but most professional journalists would avoid using it to create stories and articles in their entirety. Just like copywriters, your audience will quickly lose interest in what journalists are writing if they don’t have original thoughts of their own. It is, however, useful for creating article outlines, summaries, headlines, and features such as checklists of important points to cover.
HR professionals can use ChatGPT to write job descriptions, as well as automate routine tasks like reporting on performance reviews, answering potential new recruit questions, and creating new hire onboarding materials. Routine queries such as where to find policy documents, or even more in-depth questions that require analysis of these policies, can be outsourced to chatbots and conversational interfaces. It can also be used for tasks like sentiment analysis to understand how employees are discussing a company on social media or what potential new hires think about the business. Meanwhile, HR professionals can dedicate their time to human and personal contact with the individuals who make up the company, in order to better understand them and the challenges they face.
For jobs that require data analysis, ChatGPT and other similar technologies are very useful for creating reports, summarizing data and translating insights into words. These reports can be distributed across the organization to decision makers, who can use them to make more informed decisions. While ChatGPT cannot create the type of visualizations that analysts often use to convey the insights they find (such as charts, tables, and so on), it can help with suggestions on how the data should be visualized, such as the best ranking of charts to use or the specific data points to include. Natural language AI can be used to customize reports and statistics for individual audiences (marketing departments or c-suite, for example) and to format and order data in tables.
Customer service is a key use case for conversational AI technology like ChatGPT as it can easily be used to empower chatbots on the frontline to handle incoming queries from customers. Agents and managers can use it to automate the creation of responses to frequently asked questions and to create responses to questions that come in via email. This allows them to spend their time on complicated individual issues where a personal touch is needed to deliver a satisfactory outcome for the client.
As with other functions, ChatGPT will initially increase the workload of sales professionals by automating simple, repetitive tasks, for example, entering information into a customer relationship management (CRM) database and writing cover letters for new clients in potential. It will also power chatbots that will handle incoming sales queries. Salespeople themselves will find that they have more time to devote to building relationships with their customers, identifying new lead sources, and developing their sales techniques and strategies.
Today, teachers may be concerned about their ability to identify students who are trying to cheat by turning in AI-created homework. But they must also think about how they themselves can put technology to use in classrooms. For example, they can use ChatGPT to automate the creation of lesson plans, providing suggestions on structure and topics that should be covered to provide a complete overview of a subject. They can also use it to create simple subject summaries, or use it to write summaries and reviews of class activities, or create quizzes to test their students’ knowledge. Of course, one of the most valuable uses will be teaching students themselves about the possibilities of AI – ensuring they can use it to answer questions and increase their own learning abilities.
Public relations (PR) professionals can leverage ChatGPT’s writing skills to create social media posts that communicate company news and broader messages to the outside world. To do this, they will still need to develop a deep understanding of their brand values and voice, just as they always have, so they can authentically “teach” the AI to do this. Technology of this type can also be used to monitor the media and social media for mentions of the company and its products and to create summary reports of who is talking about them and what they are saying. Public relations professionals who have mastered these uses of AI and automation software will find that they have more time to develop their skills in other aspects of their work, including building relationships with journalists and the media and crisis management, which are also essential. .
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